velo life UNPEU MASAGON × UNPEU PIKAPIKA Reflector | A Pop Art Reflector Inspired by Osaka Street Culture A collaborative reflector that adds a playful accent to your bicycle or bag while helping improve visibility at night. The PIKAPIKA Reflector was created through a collaboration between Osaka-based artist MASAGON and bicycle shop UNPEU. Its design draws inspiration from the spoke-card culture that appeared throughout Osaka’s street scene in the late 2000s. Originally placed between bicycle spokes as a way to display graphics and messages, this distinctive part of cycling culture has been reinterpreted as a modern reflective accessory. The reflector material catches and reflects light to help improve visibility in low-light conditions. During the day, MASAGON’s colorful artwork turns it into a compact art piece that adds personality to your bicycle, bag, or everyday belongings. Using the included attachment strap, it can be fitted beneath a saddle or attached to a saddle bag, bike bag, backpack, school bag, or other everyday bag. Measuring approximately 10cm × 10cm, it is easy for both adults and children to use and also makes a thoughtful small gift for cyclists and art lovers. 【STAFF REVIEW】 This is an easy way to give a familiar bicycle, saddle bag, or backpack a slightly more distinctive look. Alongside its practical reflective function, it brings a piece of Osaka’s street and cycling culture into everyday life. We especially like that it does not look overly technical and can be added naturally to many different styles of bikes and bags. Our preferred way to use it is attached casually to the outside of a bag. It also works well as a gift for a cyclist or as a cheerful reflective accessory for a child’s school bag. 【ABOUT MASAGON】 MASAGON is an artist and illustrator based in Osaka, Japan. Influenced by graffiti culture, pop art, and street fashion, MASAGON creates distinctive characters and motifs with a catchy and humorous style. Known for bright colors, rhythmic lines, and a playful visual world, MASAGON’s work extends beyond canvas art to collaborations with apparel brands and musicians, live painting, murals, and product design. With exhibitions in Japan and overseas, MASAGON continues to connect street culture with contemporary art. 【FEATURES】 ・Collaboration between Osaka-based artist MASAGON and UNPEU ・Inspired by Osaka’s late-2000s spoke-card culture ・Playful pop artwork in MASAGON’s distinctive style ・Reflective material helps improve nighttime visibility ・Easy to attach using the included strap ・Suitable for bicycles, saddle bags, bike bags, and backpacks ・Can also be attached to school bags and everyday bags ・Compact design suitable for both adults and children ・A practical gift for cyclists and art lovers 【SPEC】 Brand: velo life UNPEU Model: PIKAPIKA Reflector Collaboration: MASAGON × UNPEU Size: Approx. 10cm × 10cm Included Accessory: Attachment strap Belt Loop Color: Assorted 【BELT LOOP COLOR】 The belt loop color cannot be selected and will be supplied at random. Thank you for your understanding. ▼日本国内への配送ご希望は以下リンク先よりご購入手続きください。 https://store-eirin-jp.com/products/masagon-unpeu-pikapika

Pepcycles Cafe Rack | A Front Rack Designed to Carry Your Coffee Take your favorite cup wherever you want to go. The Pepcycles Cafe Rack is a unique front bicycle rack featuring a dedicated cup holder for carrying takeaway coffee. A cup of coffee from a convenience store or local caf? can be difficult to carry safely while riding. It cannot easily be placed inside a bag, and holding it while steering is not a practical option. The Cafe Rack offers a simple solution by integrating a cup holder directly into the rack platform. Its 300 × 210mm platform also provides useful space for carrying bags, shopping items, and other everyday essentials. With a maximum load capacity of 10kg, it is suitable for commuting, urban riding, shopping, and relaxed weekend rides. It can also be used as a support platform for a front bag. Made from lightweight aluminum, the Cafe Rack combines a playful idea with the practical function of a reliable front rack. Carry your morning coffee to the office, take it to the park for a relaxing break, or simply make everyday journeys a little more enjoyable. More than just a way to carry luggage, the Cafe Rack introduces a new way to enjoy daily life by bicycle. 【FEATURES】 ・Integrated holder designed for carrying takeaway coffee cups ・300 × 210mm platform for bags and everyday luggage ・Maximum load capacity of 10kg ・Lightweight aluminum construction ・Can be used as a support platform for a front bag ・Ideal for commuting, urban riding, shopping, and casual rides ・Simple and distinctive design for everyday bicycles ・Compatible with bicycles equipped with a fork crown hole and rack mounting eyelets 【SPEC】 Size: 300 × 210mm Color: BLACK Material: Aluminum Weight: Approx. 690g, including mounting hardware Maximum Load: 10kg Compatibility: Bicycles equipped with a fork crown hole and rack mounting eyelets 【PLEASE CHECK BEFORE ORDERING】 Compatibility may vary depending on the shape of the bicycle frame and fork, as well as the position of the mounting eyelets. Before ordering, please check the mounting points and confirm that the rack will not interfere with the brakes, fork, tire, or other components. ▼日本国内への配送ご希望は以下リンク先よりご購入手続きください。 https://store-eirin-jp.com/products/pepcycles-caferack

BROOKS B17 WHITE | A Timeless Classic in a Distinctive White Finish For more than 100 years, the BROOKS B17 has remained one of the brand’s most iconic leather saddles. This special edition retains the timeless silhouette of the classic B17 while introducing a striking white leather finish that gives the saddle an entirely different character. It pairs beautifully with traditional touring bikes and classic road bikes, while also creating a distinctive contrast when fitted to a modern gravel bike or urban commuter. The natural leather top may feel firm at first, but gradually softens and shapes itself to the rider over time. With continued use, it develops a unique fit and appearance that belongs to you alone. From relaxed rides around the city to long-distance touring, the B17 offers the distinctive comfort, character, and sense of craftsmanship that have made BROOKS saddles so enduring. The WHITE model is more than simply another colour variation of the familiar B17. Its clean, eye-catching appearance brings a fresh presence to any bicycle. This is not just a component for sitting on, but a piece of equipment designed to be used, cared for, and enjoyed for many years. 【FEATURES】 ・The iconic BROOKS B17 leather saddle, loved for more than 100 years ・Distinctive white leather finish with a timeless silhouette ・Natural leather gradually adapts to the rider’s shape ・Ideal for touring, commuting, and everyday urban riding ・Complements both classic bicycles and modern gravel bikes ・Black enamelled steel rails ・Develops a unique patina and character with continued use 【SPEC】 Width: 175 mm Length: 275 mm Height: 65 mm Weight: 520 g（Standard）／530 g（Softened） Frame: Black Enamelled Steel 【PLEASE NOTE】 As this product is made from natural leather, variations in colour, texture, wrinkles, and surface appearance may occur between individual saddles. White leather may also change in colour and appearance depending on use, storage conditions, and maintenance. These changes are part of the natural character of the material and should be enjoyed as the saddle develops over time. Returns or exchanges cannot be accepted due to natural variations in the leather or changes in appearance resulting from use. Please understand these characteristics before purchasing. ▼日本国内への配送ご希望は以下リンク先よりご購入手続きください。 https://store-eirin-jp.com/products/brooks-b17-white